Many think or are taught that when you publish great videos regularly on your channel, that alone can help you rank well on YouTube and get you views and subscribers as well. But that is wrong. For you to get that high ranking and high views, you got to promote your videos. When it comes to growing YouTube channel, video promotion is key. YouTube revealed at a recent press release that users upload more than 500 hours of fresh videos per minute, so for your channel to standout like that, you just have to promote your videos. Promoting videos is one of the reason you see many videos and channels on YouTube growing rapidly, and not creating videos, upload them and sit and watch them.
Let’s dive into strategies to promote your videos to get rapid growth.
1. Do Optimization around Trending Topics
We all know SEO is huge when it comes to getting more views to your videos. So many keyword is competitive and so it’s difficult to rank high or get the first page using such keyword especially if your channel is small or starting out. So the best way to get around this is optimizing around new and trending keywords.
Here is how to go about it – Type a topic idea into YouTube Search. Then look at the words and phrases that YouTube suggests. What you will see is the keywords people are searching for right now on YouTube, meaning they might not be super competitive yet. Try to check out keywords to create videos on, and you optimize it quickly. Explodingtopics.com can be of help.
2. Retourch and optimize your older videos
Many are used to creating video, upload the video, reply a few comments and that is all. They never look at that video again. But it is good to experiment with going back and re-optimizing old videos. It can help you on the long run. Few things you can change to make it look refurbished is to adjust the tags, description, cards, endscreen and thumbnail.
This is not a magic that can make your old videos go viral but it can help your older videos get a few extra views every month.
3. Post your videos on Q&A sites , reddit and forums
People visit online communities and forums for some reasons which include to find new contents and to get their questions answered, and your videos can be that answer they seek. People are out their seeking answers to questions about making money, keto diets, weight loss and so on. If your video touches on any of this niches, you got them. So head over to quora with your video and answer questions pertaining to your niche. You don’t have to spam quora and reddit with your video, that will do more harm than good. Instead add a quality and original content to the discussion, and then feature your video as way people can learn more.
4. Boost All Your Video Click-Through Rate
Your video click-through-rate is important. A higher CTR means more views. For example, you have a video that ranks number 3 spot for your target keyword, and that video have a click through rate of 5%, it won’t get enough click because the rate is low. If you can improve that click-through rate to 12%, you will get 2.6 times more views without needing to rank any higher or do anything else to promote your video. More to this, remember that CTR is an important YouTube algorithm ranking signal, meaning that YouTube like promoting videos that get lots of clicks. So if your videos CTR is high, you get more clicks and views and YouTube will bless your algorithm with more ranking signal which means more and more clicks and views. YouTube creator video states that YouTube recommends videos that people show interest in. Backup your title and thumbnail with a legit high quality video. One of the best ways to boost click-through rate is to create colorful thumbnails, use lots of contrasting colors.
5. Do A Collabo with other channels
Try and do guest posting on another channel because this approach can get you in front of thousands of new people. People will likely subscribe to your channel when they see you post on other people’s channel sort of getting an endorsement from that channel. Just look for someone who you can send a highly targeted, specific pitch. let them know what they get out of the collaboration, they are likely agree. Look for those who have lots of subs.
6. Do a Give Away
Giveaway of $100 for a lucky winner attracts more views and subscriber to your channel. People likes free stuff. Doing it once in a while will help boost your channel but you must give them a requirement to get the giveaway. Requirements like sharing your videos to a number of social media outlets or inviting a number of friends to watch your video and at the end 1 lucky winner takes home 100 bucks or 2 lucky winners go home with 50 bucks each. Just think of something you can do to rake views and subscribers.
7. Try the sequel technique
This technique is helping thousands of YouTubers get tons of views
from the suggested video section on YouTube. This is how this
technique works – First find a video in your niche that’s already super
popular. You can get such video by going to a channel page and clicking
“Most Popular” on the dropdown menu.
Next thing to do is to take what’s already great about the video and improve it. You can make that video better than any other video out there on that topic. The idea is to build a proven approach and then pushout a video that is 10x better. And when the new video is ready to go, it’s time to optimize it for SEO. Just add the same keywords that the popular video uses in your videos title, in the description and also some of your tags. If you do it right, your video will begin to show up next to the popular video.
8. Find untapped keywords in YouTube studio
All you have to do here is to head over to traffic source, YouTube search section of your YouTube
Analytics. And there you got a list of all the keywords that you currently ranked for in YouTube search. You can add more keywords to improve your SEO and remove those not working.
9. Put a Call To Action to ‘Subscribe’
This is the best and effective way to turn more viewers to subscribers. YouTube loves and recommends this approach. All you need to do is that at the end of your video, directly ask people to subscribe to your channel. Remember that subscribers are the lifeblood of your channel, that is why it is worthwhile to specifically ask people to subscribe. You can even create and add a “subscribe now” or “subscribe here” popup button that occasionally pops up when the video is playing. This strong and clear call to action is one of the reason thousands are raking millions of subscribers in their channels.
10. Using Consistent Channel Branding
Branding helps business standout and grow. If a channel has a strong brand, the audience are likely to hit that subscribe button. Some channels look shit because the branding was all over the place and look crazy. You got to get your thumbnails, video intros, trailer and channel art all to match up, which will help your channel have a strong and consistent brand.
11. Screen or Preview a New Videos in Community Post
Simple – Whenever you about to publish a new video that is awesome, let your subscribers know a day or two before in a community post. You can even use your mailing list. Just remind them of a new video coming up pretty soon. You can even put up a quiz or survey to get from them answers to what video they wish you create for them next as they anticipate this one coming soon. This builds their anticipation for your upcoming video which can lead to more views. All you need to do in ll you need to do in your post is to outline why your video is worth keeping eye for.